Remember that time that I posted about removing the stone of shame and attaching the stone of triumph? Yeah....that was awesome....so that's pretty much the situation right now. You get a major project done, then you get your next challenge almost right away. In this case, we got the program guide (now a whopping 32 pages!) and the artbook done and off to print.
Now comes the financial part of things. Unfortunately I don't have a huge reserve of cash, got some of it, but not enough to pull off the show without blinking. We've raised more this year through sponsorship, advertising, and exhibitors, then ever before, which is a really good thing. But the costs for going to a 2 day event are HUGE! As in rijunkulously massive...So, everything becomes a juggle. Especially since we get the majority of our funds from gate admission, but we have to pay for lots of stuff in advance. Add that into coordinating the rest of the show, and it's pretty tough.
On a side note, our other transit ads should be up. We went with a totally different direction for this campaign. More specifically Woodruff Sweitzer (an advertising agency that we're working with) came up with the concept. I think it's a great idea, I've passed it out to a couple of peers, and the response has been pretty positive. We're calling it our Geek Campaign!
That's it for now.
- Kandrix
Saturday, March 29, 2008
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